Best SEO techniques Practices Guide (How To Make a Website) Part 3

How To Make a Website
How To Make a Website

How To Make a Website - build your own website

You can see my other post for "How To Make a Website" for more information!

Once you have everything planned, it’s time to build the website but "How To Make a Website", and "with what ?".

I use WordPress for most of my websites seeing as it’s very easy to set up a decent website and it has loads of plugins that you can use for SEO, monetization and so on.

There are a few key points to think about when building your site –

· You want the website to look nice – this will help later with conversion rates and it will make people more likely to share your content and link to your website.

· You want the website to be fast – don’t make the build too clunky, don’t use any plugins that you don’t need and get some decent hosting.

· You want the website to be well optimized from the outset so when looking at themes and/or building the website think about the structure of the site, tidiness of the code and ensure that you have title tags, heading tags and so on that, you can easily manipulate once you start adding content.

When I am building a site, I will either use a free theme from the WordPress repository (If I am on a low budget) or I will use a premium theme from somewhere like Theme Forest. Using a theme forest theme is great because it allows you to set up a professional and visually appealing website in a couple of hours or less and when you consider that the most expensive themes are only around $80 this makes for a very cheap website that could cost you hundreds of $$$ if you were to outsource the development.

How To Make a Website - Useful WordPress plugins

· Visual Composer – This is a must for me, it allows you to build your content without getting involved in any coding. It has a drag and drop facility for adding layouts, columns, buttons and lots of other fancy text layouts. Many of the themes from Theme Forest come bundled with this plugin, or you can buy it on its own for about $30.

· Ad inserter – If you are planning to monetize your website with AdSense this is a great plugin that allows you to automatically insert ads within the content of your website. For example, you can insert an add after the third paragraph of every blog post and so on.

· CC Child pages – Great plugin for showing child pages, great if you are building a SILO style site and you want to create category pages and then drill down into more specific topics.

· CP related posts – Great theme to interlink relevant content within each area of your website.

· Yoast SEO – there are lots of SEO plugins out there, but I like this one. You can add your target keyword for each post and it helps you to optimise the page for that keyword. It also allows you to edit the individual title and meta description for each post or page on your site – this feature is of most interest to me because being able to control title and description tags for each piece of content are very important.

· WP Rocket – A premium option for website speed and performance. This plugin is without a doubt the best plugin I have found for improving website performance. I have hit 100% performance on gtmetrix (https://gtmetrix.com/) with this plugin.

· W3 Total Cache – A free option for site speed and performance. This is my top recommendation for performance plugin on WordPress if you are on a low budget. It does most of the same stuff that WP Rocket does, but its free. Both of these plugins are basically speeding up your site with browser caching, css and javascript minification, deferring loading of scripts and some other performance tweaks and they both make a big difference.

· EWWW Image Optimizer – This is another must-have plugin. Install it on your website and you can use it to bulk optimize all of your images – compressing them on the fly to make them smaller but without losing (hardly) any quality. This is another plugin that can make a big difference to site performance (Which is great for your visitors and also a known ranking factor). With this plugin you get 500 images free and then there is a cost which is around $9 per 3000 images.

Getting all this stuff installed at the beginning, and building your website with these factors in mind makes for a great start and will reduce the amount of work required at the later stages of your project.

How To Make a Website - SSL? You might as well

Now that we can get free SSL certificates from most hosting providers you may as well set this up. If you have any sort of payment options or even forms collecting sensitive information then Google Chrome will flag your site as being insecure if you don’t have SSL. Furthermore, there is some speculation that Google favors sites with SSL when it comes to ranking position.

Find out if your host supports Lets encrypt – if so then you can set up SSL for free.

Once you have the SSL certificate working then just change your WordPress URLs in settings, general so they start with https instead of HTTP.

Then add the following code to your htaccess file

RewriteEngine On

RewriteCond %{HTTPS} off

RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]

This will ensure that users are always redirected from HTTP to https if necessary and stops you from facing any duplicate content issues.

Help, I don’t know how to use WordPress

If you really want to avoid building the site by yourself then you can always outsource. There are lots of providers here that will build a decent site for you at a very small cost, and many of them will also include some basic keyword research for you as well, here are a few that I recommend –

Startup Amazon Mini and Authority Site Creation

Hosting

Think carefully about your hosting – whilst you don’t want to be spending more than you need to, you definitely don’t want to go with the cheapest host and then end up spending hours opening tickets every month when you site goes down.

How To Make a Website - Writing the content

Once your site is fully built then it’s time to start writing your content. Of course, you can start this before or during the site build as well. It doesn’t really matter but the crucial part is that you don’t rush things – don’t put yourself in the position where you have to shove up a load of crap content and start promoting your site when its half-finished. Get everything right first before you start advertising your site anywhere, then you don’t have to rush.

As I mentioned previously when you produce your content you want to make sure that it is high quality. It’s easy to look around and find a $5/500 words content writer and just fire out 50k words of content or something like that, but it’s not the best approach.

Key things to think about when producing your content –

In summary, if you can produce content of 2000 words or more than its likely to add value to your site, it's more likely to get shared and it's more likely that Google will favor it. However, the important thing to note here is this – Just because you find a writer than chargers $1 per 500 words and so you produce a 5000-word article for $10 that doesn’t mean it's any good. Part of the reason why long content works are because it covers a topic in great detail and is comprehensive. So when you produce your content make sure you or your writer is actually researching the topic and covering it comprehensively.

· Call on all of your keyword research – Of course you want to mention your target keyword, you want to mention some LSI keywords to catch the low hanging fruit but you also want to mention lots of other related keywords and not leave out any important information regarding the topic – if Google thinks you haven’t covered the topic fully then they are less likely to rank the content above other sites that provide more value to the reader.

How To Make a Website - A note on keyword density

There are loads of different theories on keyword density. I normally keep direct keyword or phrase references as low as possible because there’s nothing worse than over optimising. Maybe somewhere between 0.1% – 0.4% but don’t think too much about percentages, try to keep any keyword mentions natural. More importantly make sure you are mentioning closely related keywords, slight variations in the keyword and lots of related terms.

ok, for this post I use "How To Make a Website" for my main keyword and i keep my "How To Make a Website" density keyword in 1%.

Think how much information Google has at their fingertips when it comes to content, think how well they understand topics, words, relationships and so on. So you don’t have to include your phrase 10 times in your content for them to know what the article is about – if you are covering every aspect of a topic and mentioning key terms relating to a particular subject then you will rank for many closely related terms.

There was a good study a while back by ahrefs – they researched 2 million Google searches and came up with a load of statistics on what the most important ranking factors and trends are (Link - https://ahrefs.com/blog/on-page-seo/).

One interesting point they made was the fact that you don’t need to use exact match phrases to rank for them. The example they gave was the search query “on page SEO” and how the number two result doesn’t mention that term at all in its title.

There are loads of other sites out there ranking number 1 for various terms, often without mentioning them at all within their content.

This becomes even more important when you start targeting phrases that don’t make sense. For example “how long string” – just an example of what a user might be searching for, but if you are targeting that term you are not going to word it like that in your content because it wouldn’t make sense. So, you would include stop words so it makes sense, or it might not be appropriate to mention the exact term at all, but rather you might include many other terms that describe or answer this question.

There is a great tool that I found recently from Cognitive SEO that will measure your content in terms of its perceived potential - https://cognitiveseo.com/keyword-tool/.

Basically, what they do is to look at the top results for any given keyword, then assess the content from each result in terms of the prominent keywords that are being used, phrases and so on. Then you put in your content and it will compare it to all of the other content that currently ranks.

It then gives you a list of related keywords and phrases that are common among the other results and pointers on what you should be including, terms that you should use more frequently and terms that you are using too often.

I have tested a couple of sites with this tool and seen a significant improvement on several of them after implementing the recommendations.

When you are writing content it’s a great idea to look at the competition as well. Look at the top few results for your target keyword and see what they are writing about – don’t just look at the length of the content but read it, see what information they are providing to the visitor and think about how you can provide more value than they are.

How To Make a Website - Linking within your content

Linking within your content is very important, you should be adding the following links to your content –

· Link out to authority sites. Link out to authoritative sites within your niche. Sites that contain very useful information on the topic or that cover certain points in much more detail will add value to the reader.

· Interlink to other areas of your website. Linking to your own content is very important as well – this helps Google to crawl your site, it helps your visitors to move around the site (And reducing bounce rate), it helps to install the importance of your content in terms of its topical relevance and interlinking also provides your content with backlinks. This becomes very important when you start building links because it will (partly) dictate how link juice is shared out across your site.

· Include mentions to people and companies within your niche – this is an important one and can really help when it comes to content promotion. Try to include quotes from well-known people or companies within your niche. You can tie this in with social media by mentioning those people in your social posts and this often convinces them to share your content out, comment on it or engage with you in some other way – and this is a great catalyst for free promotion.

How To Make a Website - On-page SEO and Content optimization

Once you have finished writing your content you can check it using several different tools, to make sure that a) it is well optimized for your target keyword and b) that it's going to be easy to read and search engine friendly.

How To Make a Website - Cognitive SEO content performance

Use this tool to see how well it stacks up against your competitor’s content - https://keywords.cognitiveseo.com

How To Make a Website - Remember, On-page SEO is SUPER IMPORTANT

You can never take on-page SEO too lightly, it is one of the most important steps in ranking your website and without enough effort spent on this stage you will never rank.

Look at the rank tracking chart below, it shows a site that I recently worked on and one that I had neglected to do any on-page SEO for. Once I went to the site and updated the on-page SEO (Which included using and making changes based on, all of the above tools) look at the improvement in SERP positions.

Building Link Continue Reading Part 4 >>

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5 Comments on "Best SEO techniques Practices Guide (How To Make a Website) Part 3"


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